Overview

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Red Velvet® is a private VIP service that curates themed parties and offers exclusive rentals—yachts, mansions, and luxury vehicles. The app provides members with access to high-end experiences at private, members-only rates.

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Problem​

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Users want to be notified about private events and gain seamless VIP access to exclusive experiences, but there is no centralized platform to discover or book these opportunities.

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Goal   

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• Enable users to secure VIP access through a paid membership.

• Give members insider access to hidden or invitation-only events.

• Provide an easy way to rent luxury properties and vehicles.

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Solution​

I designed an event-driven mobile app that allows users to browse exclusive parties, purchase VIP access, and book luxury rentals—all within a secure, polished interface.

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Process

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Using a Lean UX + Design Thinking approach, I combined user research, iterative wireframes, and rapid feedback cycles to validate decisions and refine the overall experience.